The Social Media Boycott
The "Stop Hate for Profit" boycott gained much momentum as large companies are joining. It was started by the Anti-Defamation League. Here comes a press roundup in our new "In a big nutshell 🥜" series.
The "In a big nutshell 🥜" series collects press snippets about a topic.
Reasons for the boycott are summarized in this NYT's The Daily podcast.
Among the first companies joining the boycott were "outdoor apparel and product retailers the North Face, REI, and Patagonia".
Background: Here is an interview with Patagonia CEO Rose Marcario.
Later even bigger players like Unilever and Verizon joined the protest.
Some journalists doubted, that the boycott will have any effect.
Still, the corporate brands that have announced Facebook boycotts are a sliver of Facebook's $70 billion in annual advertising revenue, meaning even the biggest advertisers will have trouble setting the terms.
Even if Facebook can handle the boycott’s financial risk and political heat, its reputation among advertisers and users is on the line.
The to label or not to label content question brings up another topic - is it even technically possible? Twitter's Covid-19 misinformation labels turned in to a meme, as the algorithm was easy to trick.