Jun 28

The Social Media Boycott

The "Stop Hate for Profit" boycott gained much momentum as large companies are joining. It was started by the Anti-Defamation League. Here comes a press roundup in our new "In a big nutshell 🥜" series.

The "In a big nutshell 🥜" series collects press snippets about a topic.

Reasons for the boycott are summarized in this NYT's The Daily podcast.

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Among the first companies joining the boycott were "outdoor apparel and product retailers the North Face, REI, and Patagonia".

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Background: Here is an interview with Patagonia CEO Rose Marcario.

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Later even bigger players like Unilever and Verizon joined the protest.

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Some journalists doubted, that the boycott will have any effect.

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Politico writes:

Still, the corporate brands that have announced Facebook boycotts are a sliver of Facebook's $70 billion in annual advertising revenue, meaning even the biggest advertisers will have trouble setting the terms.

but:

Even if Facebook can handle the boycott’s financial risk and political heat, its reputation among advertisers and users is on the line.

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The to label or not to label content question brings up another topic - is it even technically possible? Twitter's Covid-19 misinformation labels turned in to a meme, as the algorithm was easy to trick.

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